A Guide To Entrepreneurial Design Thinking

A Guide To Entrepreneurial Design Thinking

This guide explores the ways design thinking can be incorporated into business, such as setting biennial or wicked quarterly challenges and executing a thorough design thinking process. The double-diamond method and physical and psychological exercises are also discussed. With the rise of entrepreneurial education, design thinking is increasingly being recognized as a vehicle for developing 21st-century skills and economic growth.

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Customer archetype segmentation

Customer archetype segmentation

Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.

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Fast Company – Storytelling & Creative Process Tips from the 100 Most Creative People in Business

Thirty-six creative storytelling and creative process tips are shared by the most creative people in business, inspiring ideas, insights and new strategies for innovation management.

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Top-Down Vs. Bottom-up Innovation: Innovation Engagement

Top-down and bottom-up are two major innovation engagement strategies. A hybrid approach that combines the two can provide the best of both worlds.

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