What Makes a Good Challenge?

Creating good challenges or campaigns is a great way of getting buy-in from the wider organization while leveraging the power of crowdsourcing ideas to move the business forward. The article focuses on top-down approach, specifically, on how to create good challenges or campaigns to drive engagement through a top-down transformation approach. From the author’s experience, to create successful challenges key ingredients are provide clear structure, center the challenge around a bigger vision or cause and make the challenge fun and different. Communication plans, branding and rewards and recognition are also discussed to make the challenge successful.