7 Psychological Facts That Help Understand Customers Better

A deeper understanding of customer behavior is the key to driving sales, and psychology can help businesses achieve this. By studying human emotions, thoughts and reactions, businesses can find out what customers want and meet their needs. Seven psychological concepts can be employed to drive sales: Cialdini’s six rules of persuasion, the power of words, admitting mistakes, creating a sense of scarcity, offering rewards, promoting a motive that can encourage good in customers, understanding the different types of buyers, and invoking the halo effect. While not a fail-safe approach, these concepts can help businesses understand what their customers want and meet their needs.