People-Sized Solutions for Planet-Sized Problems.
Innovation efforts aimed too big from the start are destined to fail. Instead, the next big thing will be a collection of small things that satisfy the needs of people on a very local scale. Bill Ford's Go Detroit Challenge exemplified this people-centric approach to problem-solving. It's time to recognize the value of small, personalized solutions that work for individuals and small groups. New business models and a new people and planet-centric mindset are needed to make a bigger difference.