6 Easy Steps to Innovate any Product

6 Easy Steps to Innovate any Product

The AULIVE method introduces a six-step process for innovating any product. Firstly, identify the value of the solution by measuring performance, harmful effects, user ease, and expense for the product. Secondly, explore the use of available resources by analyzing the process of using the product and seeking inspiration to improve and simplify it. Thirdly, link each property and function of the product to distill the surfboard DNA and identify areas of evolutionary potential. Fourthly, import features from similar products found based on properties and functions to gain inspiration for innovation. Fifthly, vary product properties through creative brainstorming to bring new or improved functions. Finally, elect the best idea by evaluating the five steps, testing and refining the concept.

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Customer driven innovation

Customer driven innovation

Turn complaints into opportunities with customer-driven innovation! Innolytics® Innovation Management software allows companies to manage customer complaints and share knowledge among specific users, promoting customer co-creation and generating new ideas.

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Market Mapping for Sustainable Growth

Market mapping is essential for sustainable growth. Langdon Morris provides insights into the importance of using maps to identify your company's position in the market, and how to use this to develop strategies for success.

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The Fabulous Five

The Fabulous Five

Five major companies are competing to define a new category centered around generating customer insights through product usage.

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