5 Design Thinking Examples From Real-Life Companies | Corporate Lab

Discover how design thinking has been used by companies such as Airbnb, BBVA, Braun and Oral-B, UberEats, and Apple to improve their user experience, create innovative products, increase revenue, and reduce production costs. From redesigning Airbnb's host pictures to BBVA's new app that simplifies ATMs, design thinking has been instrumental in transforming companies in various ways. UberEats even holds innovation events with team members from different departments to brainstorm and find ways to improve the service. IDEO's design of the Apple mouse, with a simple nucleus that allowed movement and tactile interaction with the screen, was able to reduce production costs and create an iconic product.