40 unsexy yet brilliant examples of innovation

40 unsexy yet brilliant examples of innovation

Innovation doesn't always have to come in the form of a big, game-changing idea. Oftentimes, small incremental adjustments or simple solutions to boring problems can have a serious business impact. This article highlights 40 examples of ingeniously simple innovations, from Caterpillar's Cat App to Elvie's discreet breast pump, that have proven to be effective for their respective companies. It's not about being flashy or cool, but about finding solutions that work for your business and your customers.