4 Stages for Innovation Refinement

Innovation is a constantly evolving process, with technology and trends emerging that impact businesses in new and unexpected ways. However, every project that you work on continues to evolve and improve over time. There are key inflection points for change during the development of a new idea, including ideation and brainstorming, proposal building and refinement, evaluation and prototyping and testing. These stages enable teams to build on new ideas, gather best practices, align to organisational objectives, capabilities and market shifts, and put the rubber to the road. Prototyping and testing often change an idea entirely and provide valuable insights into what needs to change.