35 Famous Innovation Failures - and What You Can Learn From Them

35 Famous Innovation Failures - and What You Can Learn From Them

Innovation failures can be more instructive than successes. To avoid making the same mistakes, we can learn from 35 of the world’s most noteworthy innovation failures in industries like computing, health and pharma, automotive, food and beverage, lifestyle and consumer goods. From Nintendo's Virtual Boy, Microsoft's Zune, and Sony's Betamax to Theranos, Vioxx drug, and opioid painkillers, these examples provide valuable lessons on the importance of user testing, timing, understanding the competition and the basic needs of users.

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More Innovation Resources:

The Leader’s Guide to Executing Innovation

Execution is the key to success in innovation, but often underrated. Misconceptions around execution include the glorification of strategy work, undervaluing the importance of understanding details, over-reliance on planning, and the stereotypical notion that innovation is all fun and creative ideas.

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What is integrated idea management?

Integrated idea management is a new way of encouraging employee-led innovation by using pre-existing tools, such as Microsoft Teams, to capture, filter, and manage ideas.

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Creative Direction - 8 Ideas for When Creativity Is Too Easy or Hard

Creative Direction - 8 Ideas for When Creativity Is Too Easy or Hard

This article provides four strategies for when creativity seems easy or impossible, and offers ways to push yourself outside of your comfort zone to produce exceptional creative work.

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