35 Famous Innovation Failures - and What You Can Learn From Them

Innovation failures can be more instructive than successes. To avoid making the same mistakes, we can learn from 35 of the world’s most noteworthy innovation failures in industries like computing, health and pharma, automotive, food and beverage, lifestyle and consumer goods. From Nintendo's Virtual Boy, Microsoft's Zune, and Sony's Betamax to Theranos, Vioxx drug, and opioid painkillers, these examples provide valuable lessons on the importance of user testing, timing, understanding the competition and the basic needs of users.