Invention and innovation are scientifically distinct concepts that have an impact on strategy. Inventions are greenfield opportunities and create their own market, while innovations penetrate developed markets and may face competition.
Disruptive innovation can help businesses remain competitive by offering new and affordable products to a larger customer base. This article explains how disruptive innovation works and how it can be used to grow your business.
Open innovation is crucial for companies facing technological change. Fujitsu's ecosystem embraces academia, industry and customers to support open innovation; including the development of the BuddyConnect solution.