The Invisible Advantage: How to Create a Culture of Innovation

The Invisible Advantage shows how any organization can create a culture of innovation an environment that promotes freethinking, an entrepreneurial spirit, and sustainable value creation at all levels and across all functions. This book isnt just about the importance of an innovation culture, nor how to emulate the innovation untouchables like Google and Apple. Its a complete tool kit that anyone can use to uncover the unique, hidden drivers of innovation and then introduce fresh, intuitive approaches tailored to their organizations specific environment.