Why Your Innovation Funnel Needs an Overhaul: A Step-by-Step Guide

Qmarkets has reimagined the traditional innovation funnel by incorporating the full spectrum of innovation activity. Their 'Innovation Ecosystem' consists of three phases: Front-End Discovery, Innovate & Craft, and Commercialize. Each phase provides a variety of ways to manage innovations, tap into sources of inspiration and create bottom-line outcomes. The Front-End Discovery phase involves monitoring external data providers along with analyzing trend data to generate a steady flow of ideation inspiration. During the Innovate & Craft phase, internal resources are utilized and ideation is based on strategic and company goals. Lastly, the Commercialize phase evaluates the ROI of an idea and ensures an efficient and successful delivery while also providing opportunities to scout for emerging technologies to partner with.