Why your business needs more innovation

The article explains the disconnect between product managers who desire more innovation, and the executive team who prioritize profitability and efficiency. It explores Porter's Five Forces model, which examines forces impacting an industry and recommends responses. The article further explains how the need for more innovation is driven by new entrants, increasing buyer power, and the availability of substitutes, as well as the rapid pace of change in the market. It emphasizes the importance of introducing new products and services at the speed of the market while aligning with customer needs and expectations.