Why is Mother Nature the greatest innovator of them all?

Why is Mother Nature the greatest innovator of them all?

Mother Nature has been innovating and transforming for over 4 billion years, producing incredibly unique lifeforms that respond to their own challenges in different environments. The practise of applying lessons from nature to solve modern problems is called biomimicry. Businesses can learn from Mother Nature's natural innovations, to increase productivity, reduce waste, improve communication, and survive amongst competition. Organizations such as The Biomimicry Institute are driving awareness and education on how to learn from the natural world. Examples of how biomimicry has been successfully applied include the egg's efficiency in partial gestation, the mighty mantis shrimp's ability to withstand high-velocity blows, and the humpback whale's flippers reducing drag by around 30% and increasing lift by around 8%.

View

More Innovation Resources:

Are we playing snakes and ladders with innovation?

Innovation management may seem like a game of luck, with companies rating themselves highly despite lack of success. Accenture's survey shows US executives overestimate their capability to achieve innovation goals, while playing it safe and failing to learn from mistakes.

View

Citrix on Corporate Innovation and Big Hairy Audacious Goals

Balancing innovation and execution is a challenge for many large corporations. Citrix has found success through frameworks like Rhythm and Zone to Win, as well as an Innovation Center of Excellence with education and innovation programs for employees.

View

Lessons in Agility from ASOS’s Drop in Profits

ASOS suffered major IT problems, causing profits to drop almost 70%, highlighting the importance of avoiding risks when implementing new digital processes and expanding too quickly.

View