Why Google Can No Longer Innovate - According to a 13-Year Veteran

Steve Yegge, a former Google employee, left the tech giant because he felt it had lost its innovative edge. In a Medium article, Yegge described how successful companies can lose the hunger and drive that made them great, and he pointed to four key factors that contributed to this downfall: losing the ability to innovate, becoming mired in politics, becoming competitor-focused instead of customer-focused, and losing the inspiration that fuels creativity. In order to avoid these pitfalls, businesses must remain vigilant, stay customer-focused, and never lose sight of their purpose.