Why Diversity Matters in Innovation Management

Innovation Managers face the challenge of identifying valuable ideas out of the mass they receive. To ensure idea quality, active collaboration can filter out weaker ideas while encouraging diverse audiences with different opinions, experiences, and skillsets to vote and comment on submitted ideas. Studies show that the more personality types that participate, the higher the idea's success rate. Additionally, audiences with some distance from the campaign topic tend to have different perspectives, providing innovative ideas with higher potential for implementation.