Brainstorming can be useful for quick idea downloads, improving existing ideas or teambuilding, but has limitations in generating actual innovative ideas.
Innovation management requires clear roles, with six main groups responsible for driving the process: idea authors, innovation managers, innovation coaches, experts, method specialists, and idea submitters.
John Carter, founder of TCGen, proposes that companies should invest in innovation beyond the core to achieve high margin growth opportunities. This approach is faster, easier, and more affordable and can be done through the augmented product.
