Learn how to optimize S.I.T. ideation sessions with colleagues using the right participants, constraints, and techniques to generate creative, practical ideas.
Coca-Cola’s “Share a Coke” campaign put friends’ names on bottles and increased consumption by 7%. The campaign earned 18 million media impressions and an 870% increase in Facebook traffic.
Customer satisfaction is crucial for service organizations, as satisfied customers are more likely to remain loyal and recommend services to others.
