What Makes You a Great Product Manager? 4 Tips and One Extra

Product managers have one of the toughest jobs in business, with pressure from market demands and technical development, as well as management expectations. Edizon Innovation Consulting has provided some tips and advice to help product managers perform better in their role. Firstly, they should focus on the right unit, which is not always the product, but rather a market perspective that fosters new thinking and development tied to the customer's "Job-to-be-Done." Secondly, understand how customers measure value and use Outcome-Driven Innovation (ODI) methodology to identify and satisfy unmet customer needs. Thirdly, have a vision for your product that combines the directions of product/market evolvement with today's underserved needs. Finally, engage a team to create products that customers will love and take care of yourself as it could be a challenging job to manage.