Using Campaigns to Generate Ideas in Your Company

Many top companies still have not implemented a proper idea management program, as reported by a recent study by Booz & Company. This means that they still rely on archaic methods to collect, organize, and manage ideas, with no structured campaign methodology in place. Even if companies do have an enterprise-wide idea capture tool, there is often general discontent about the effectiveness of these programs. Incorporating campaigns can help focus on specific areas of the business that need innovation, while balance between strategic and tactical campaigns helps build momentum. The alternative of having an always-open suggestion box, which is a myth for missing big ideas, can create skepticism if ideas do not find their way into a project. A campaign leader kit can create a consistent approach and provide a guided process for campaigns, which is recommended to help inspire new sponsors.