The author discusses his affinity for the color orange and how it became a pivotal part of his brand.
Nick Hughes, while working at Vodafone, developed the mobile money solution M-PESA, which is now Africa's most successful mobile money service.
Breaking patterns is crucial for innovation as patterns can limit creativity and create resistance to new ideas. Innovators should understand, respect, and improve existing patterns while developing ways to create new patterns that port people from old patterns to new ones.
