Unleash Creative Possibilities with Bob Thacker

Unleash Creative Possibilities with Bob Thacker

Bob Thacker, Chief Cubist at Cubit Consulting, shared his insights on Unleashing Your Creativity at the BMA conference. His presentation focused on how challenges can inspire creativity, pushing for big creative opportunities, and incorporating creative "Thackerisms" in team settings. Thacker shared successful projects he's led in senior marketing roles at Target and OfficeMax, demonstrating that successful creativity involves asking questions such as "What is this like?" and "How can we make this more extreme?" Thacker also shared a variety of creative witticisms and emphasized that creativity is a group practice that thrives in playful environments.

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