Unleash Creative Possibilities with Bob Thacker

Unleash Creative Possibilities with Bob Thacker

Bob Thacker, Chief Cubist at Cubit Consulting, shared his insights on Unleashing Your Creativity at the BMA conference. His presentation focused on how challenges can inspire creativity, pushing for big creative opportunities, and incorporating creative "Thackerisms" in team settings. Thacker shared successful projects he's led in senior marketing roles at Target and OfficeMax, demonstrating that successful creativity involves asking questions such as "What is this like?" and "How can we make this more extreme?" Thacker also shared a variety of creative witticisms and emphasized that creativity is a group practice that thrives in playful environments.

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How to reduce innovation risk

Innovation introduces new risks to operation models that may lead to cost and unpredictability. There are five ways to reduce innovation risk, which include aligning innovation to strategic goals, having executives provide resources and funding, and conducting innovation at speed.

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Culture of Innovation: What Established Companies Can Learn From CSAA Insurance Group

Culture of Innovation: What Established Companies Can Learn From CSAA Insurance Group

CSAA Insurance Group, a 100-year-old company, shows how an established company can transform its culture and turn it into a competitive advantage by empowering employees to generate ideas and implementing them.

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Innovation Teams within Organizations

Innovative teams are important for fostering creativity and finding new solutions. Here are tips for building and sustaining them in your organizational culture, including virtual collaboration strategies.

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