Understanding Doblin’s 10 types of innovations with examples

Little Innovations Matter

Is it better to have a lot of small innovations or one big innovation? This article explores the benefits of both, with a focus on the value of small innovations for small businesses.

How Companies can Innovate and Scale

Understanding Disruptive Innovation

Disruptive innovation is a complex process that involves three critical phases: emergence, niche market, and mainstream market. Companies must learn to manage this process, especially from the entrant's and the incumbent's perspectives.