Separating entrepreneurs from corporate innovators
Creating new products and services is a challenging task that both entrepreneurs and corporate innovators face. However, entrepreneurs have the luxury of betting everything on one idea and dedicating all resources to its success. On the other hand, corporate innovators are limited by corporate structure, competing priorities and minimal resources. Therefore, corporate innovators have a more difficult job and need to incorporate some of the passion and risk-taking attitude of entrepreneurs. Corporations need to encourage competition between ideas and be clear about their innovation goals, risks and funding.