Too Much Innovation? Can a Company Over-Innovate?

Too Much Innovation? Can a Company Over-Innovate?

Over-innovation within a company occurs when the innovation process exceeds market demand or available resources. Although more companies tend to under-innovate, over-innovation can cause internal and external issues. Internal issues can stem from weakness in innovation execution to a lack of executive vision. External issues can come from an unprepared market or industry. In this case, it is better to stay low and prepare for market demand than to over-push. It is crucial to link internal and external issues by collaborating with partners and ensuring that they are at the same level of innovation.

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More Innovation Resources:

10 Ways to Reduce the Innovation Failure Rate

Innovation is difficult and often fails due to various pitfalls, but there are ten ways to reduce the failure rate.

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Cultural Differences and Innovation

Cross-cultural and multicultural capabilities are crucial for innovation in today's globalized world. This article explores the effects of cultural differences on innovation and provides practical advice on how to manage them.

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Diminishing law of innovation returns and the problem with "better"

The diminishing law of innovation returns suggests that trying to improve products in the same way as competitors eventually becomes irrelevant. Companies must find new ways to innovate to stay ahead.

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