Think Like Nature to Innovate

Businesses can learn from the chrysalis process in nature to pragmatically produce innovations. First, new ideas need care and support, and are nurtured by tools like whiteboarding and customer co-creation workshops. Second, innovation concepts need to be fed with benchmarking studies and financial cases drafted, and received with imagination and excitement. Finally, in the chrysalis stage, cells turn into liquid and imaginal cells transmute into something much bigger and more beautiful than the original concept, infused with radical perspectives of what can be. Companies that are creative and smart enough to apply this process can access their imaginal cells, defy their original nature, and fly.