The Value of Awareness, Desire and Knowledge in Change Management

Innovation requires change, which can be challenging for businesses as they struggle to adapt to new ways of working. Change management is essential for project managers, but why do they often struggle to implement new ways of working? The key is to consider the importance of people in the change process. Without a change management program in place, it's almost impossible to effectively manage a project and ensure successful outcomes. Building awareness is key, as it helps to lessen resistance from employees. The next step is to create desire, making sure the teams understand the benefit of this change. Finally, project managers should develop a framework for knowledge sharing that allows people to build on their awareness and desire for change, learning how to practically make the change themselves.