The Rumsfeld Quadrant of Innovation

The Rumsfeld Quadrant of Innovation

Innovation expert, Paul Hobcraft, discusses the importance of exploring unknown unknowns for innovation opportunities and highlights the four distinct activities that should be part of a search for innovation - CORE, SHARE, MINE, and SCAN. His experience suggests that most companies fail to "share" and "mine" enough, while having no systematic approach to "scan." Hobcraft's intuition is that an organization's innovation efforts should be split Core 50%, Share 20%, Mine 20%, Scan 10%, but most organizations currently focus on Core 90%, Share 2%, Mine 7%, Scan 1%.

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More Innovation Resources:

Simple vs Easy

Simple vs Easy

Innovation often confuses complexity with ease. The article explains the difference between the two and suggests ways to make complex tasks easier.

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Five Tactics to Prioritize What’s Important

Five Tactics to Prioritize What’s Important

Effective prioritization involves eliminating interruptions, taking time to review, being willing to revise, not letting deadlines rule, and building a better system.

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What Makes a Good Challenge?

Learn how to create successful challenges to drive engagement in innovation through top-down approach by providing structure, clear vision and making it fun.

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