The Rumsfeld Quadrant of Innovation

The Rumsfeld Quadrant of Innovation

Innovation expert, Paul Hobcraft, discusses the importance of exploring unknown unknowns for innovation opportunities and highlights the four distinct activities that should be part of a search for innovation - CORE, SHARE, MINE, and SCAN. His experience suggests that most companies fail to "share" and "mine" enough, while having no systematic approach to "scan." Hobcraft's intuition is that an organization's innovation efforts should be split Core 50%, Share 20%, Mine 20%, Scan 10%, but most organizations currently focus on Core 90%, Share 2%, Mine 7%, Scan 1%.

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More Innovation Resources:

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Innovation involves four different personality types that play a crucial role in achieving success. These personalities are Creators, Inquisitors, Helpers, and Doers.

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WS Audiology: From Value Chain To Technology

Innovation Strategy Manager Benedikt Heuer from WS Audiology talked about the development of technology and processes to conquer new markets.

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Are we playing snakes and ladders with innovation?

Innovation management may seem like a game of luck, with companies rating themselves highly despite lack of success. Accenture's survey shows US executives overestimate their capability to achieve innovation goals, while playing it safe and failing to learn from mistakes.

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