The Jobs-to-be-Done Canvas

The Jobs-to-be-Done Canvas

The Jobs-To-Be-Done Canvas is a tool to help product, marketing, and strategy teams learn about Jobs-to-be-Done Theory and Outcome-Driven Innovation. It provides a framework to analyze markets, identify opportunities for growth, and create a common language for innovation. Product teams can use the canvas to establish a hypothesis about a market of interest and refine it through a rigorous execution of the ODI process. The canvas should be used in a workshop setting facilitated by an internal innovation champion who is well-versed in the process. By defining the customer group, core functional job-to-be-done, consumption, related, and emotional jobs, and desired outcomes, product teams can better position existing products, improve products, and develop new products or complementary services.

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Urgently Wanted: The Design Driven Manager

Design Thinking skills are necessary for managers to navigate the complex challenges of the 21st century. It involves empathy, co-creation, learning by doing, and holistic thinking.

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The Evolution of the Corporate Innovation Function (And What That Means For Your Career)

The Evolution of the Corporate Innovation Function (And What That Means For Your Career)

The article discusses whether innovation should be a separate function or be integrated in other functions and core business operations. The importance of defining innovation, commitment narratives, and the impact of innovation on different roles within an organization are also explored.

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How to Create a Competitive Advantage Through Innovation

Innovation is vital to stay ahead in business. The Ten Types framework can be used to promote innovation. This article gives three tips for driving more innovation.

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