The Innovation Paradox

The Innovation Paradox

Do innovation conferences really serve their purpose or are they just a platform for speakers to showcase themselves? The author of this article argues that innovation conferences are often boring, and networking opportunities are limited due to the rigidly structured nature of the events. To improve innovation conferences, the author suggests they become more discreet and curated. The purpose of the event should be clear and aimed at a big goal. Additionally, innovation conferences should provide hands-on experiences to foster real innovation. The article concludes by suggesting that innovation should be embedded in everyday life, rather than just a concept for conferences.

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More Innovation Resources:

Customer archetype segmentation

Customer archetype segmentation

Traditional customer segmentation is outdated and ineffective. A behavioral-driven approach with archetypes is necessary to capture key learnings and create more accurate segments.

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Avoid jointly owned IP like the plague

Avoid jointly owned IP like the plague

Joint ownership of intellectual property is often unfair and unworkable. It is important to clearly define ownership in the intellectual property terms and conditions section of cooperation agreements.

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Why an Innovation Strategy is Essential for Your Business

To achieve growth and stay competitive through innovation, businesses need a well-defined innovation-specific strategy. An effective innovation strategy requires measurable goals, allocation of resources and a feedback loop to track progress.

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