The Innovation Matrix – A tool to define the Innovation Strategy that best fits your company

The Innovation Matrix categorizes 9 innovation initiatives from Board of Innovation and helps organizations select the right one by asking two questions: whether they need a one-off event or a structured plan, and whether they want to use internal or external capabilities. The Matrix can help companies attract new talents, promote intrapreneurship, value external growth, tackle one issue, or make innovation central to their operations. To implement the Matrix, organizations can try out ad-hoc initiatives before embedding innovation initiatives structurally through initiatives like startup funds or centers of excellence.