The Hidden Culture Benefits of Crowdsourced Innovation

Crowdsourcing ideas not only leads to disruptive ideas and cost-savings but also has hidden cultural benefits. One such benefit is overcoming groupthink bias that arises from prioritizing consensus over out-of-the-box thinking. Online brainstorming campaigns can mitigate this bias by allowing anonymity, more time for reflection, and reducing the pressure to make immediate decisions. Another benefit is that introverts get the time and space to reflect on their ideas without the need to compete for attention. One example is NYU's crowdsourcing program powered by the AMC, where administrators' creative suggestions enhanced their engagement levels.