The Google+ User Experience - 3 Parables from the Gospel According to Google
The author uses parables to describe the Google Plus user experience during the first weekend and week after its launch. The first days of Google Plus are compared to a beautiful, yet temporary, snowstorm, where everything is clean and beautiful, but soon to turn into sludge. The first weekend of Google Plus is described as receiving an invitation to a party hosted by popular kids, only to find out they didn't really want to interact with their guests. Finally, the first week of Google Plus is compared to being transferred to a new school with few friends, all the popular kids, and unknown people who attended other schools. Despite the initial excitement, people still longed for their old schools.