Has Your Innovation Program Jumped the Shark?

Innovation programs can lose their sizzle if they are not nurtured and managed properly. CTB and RTB solutions are different, and they have different requirements, deployment approaches, and management strategies. To ensure that innovation programs stay on track, expect CTB systems to require continuous tweaks to improve efficiency and effectiveness, as well as to get better results. Organizations should set realistic objectives, establish measurable success metrics, and create flexible systems that provide versatility in various innovation activities. Programs should also be periodically reviewed and evaluated to ensure that they remain on track and continue to achieve value.