The Core Tenets of Jobs-to-be-Done Theory

The Core Tenets of Jobs-to-be-Done Theory

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More Innovation Resources:

How to Reduce the Negative Impact of Change on your Company Culture

Change can negatively impact company culture, but there are ways to minimize the impact. Effective communication, training new hires, promoting from within, giving time to process, and preserving important programs are all key.

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16 cognitive biases that can kill your decision making

Learn how cognitive biases can limit creative and innovative thinking in strategic innovation management and how to de-bias your organization in three steps.

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How to run a successful innovation campaign: The essentials

Learn how to run a successful innovation campaign by gathering and selecting winning concepts, with a structured process for innovation.

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