The Blueprint to Corporate Innovation Success: A Chat with Silicon Valley’s Mach49

The Blueprint to Corporate Innovation Success: A Chat with Silicon Valley’s Mach49

Many large businesses are afraid of startups, despite having the capital, resources, channels, customers, and great talent at their disposal. Mach49, a company that helps large corporations innovate successfully from within, has perfected the formula for addressing these fears. Jason Yotopoulos, a co-founder of Mach49, believes that large companies have all the ingredients that startups don’t – which should give them the upper hand in innovation. Yotopoulos’ argument is that there is no need for Silicon Valley "fairy dust"; rather, companies should focus on understanding customer pain in order to successfully innovate. Additionally, placing small bets and making necessary shifts can help unlock a company’s ability to innovate successfully.

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