Successful innovation isn't about dreaming up science fiction, it's about predicting what will be normal tomorrow. Small, incremental ideas can be just as effective as breakthrough solutions.
IDEO's approach to innovation is based on Design Thinking, which moves back and forth between Inspiration, Ideation, and Implementation to create tangible innovations.
Medical technology is expensive, but it brings numerous benefits to healthcare, including diagnoses from afar and minimally-invasive robotic surgeries.
