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Take Action To Change Innovation Culture: Part 1
Innovation cannot thrive without a supportive culture, as the success of a company depends largely on their deeply embedded behaviors, beliefs, and mindset. Kevin McFarthing proposes a specific sequence that companies can follow to create a culture of innovation. Rather than focusing on culture change directly, companies should turn their attention to actions that will change the culture over time. Tangible output, a management system, and input are the three key areas that companies should address to create an innovation culture. In subsequent articles, McFarthing will explore each of these elements more deeply.