Study shows a desire for startups and corporates to work more together by 2025
Unilever Foundation's study of 204 brand managers and 114 startups showed that collaborations between startups and corporations provide valuable innovation and business solutions. More corporates want to improve their innovation capabilities by working with startups, and the desire to collaborate between the two entities signals a shift in the approaches adopted. The report also identified some obstacles and suggested four elements to ensure successful and long-lasting innovation collaborations.
