Striking a balance between structure, creativity and innovation

Striking a balance between structure, creativity and innovation

Creativity and innovation are linked but should be separated in terms of process. While creativity is unstructured, innovation must have a system in place to curate ideas. A system-guided approach ensures that the best ideas are aligned with business objectives, captured, and implemented. A structured approach does not stifle creativity and should eventually become ingrained in the workplace culture. Using an agile innovation strategy will help maintain the balance between structure and ongoing creativity.

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