Strategic Questions – 19 Ideas for Reviewing Creative Design Work

The article mentions that asking oneself whether or not one likes a particular piece of creative work isn't really necessary unless one is the target audience. To ensure that the creative design is successful, the author proposes a list of 19 strategic questions that should be asked when reviewing creative work. These questions range from whether or not the design adheres to the overall brand direction, to whether or not the images, sound, and text elements work on their own. Additionally, the article stresses that the creative work should be reviewed based on the expected amount of audience engagement and the call to action included.