RIGHT NOW or AS SOON AS?

Most companies avoid innovation projects under the assumption that they should get to a point where everything is running smoothly and efficiently before attempting anything new. However, that approach is sure to fail, as the rapid pace of technological advancements and the rise of social media tell us that there is no “steady state”. Companies must continuously innovate and adapt to stay ahead of the curve and meet increasing consumer demand. This means that businesses must excel at both innovation and efficiency – juggling two tasks at once that often seem to be in conflict. The key is to adopt a mindset of right now rather than as soon as, and to create a compelling sense of urgency around innovation.