Provocation and Humor in Innovation: Why it is Awesome that Viagra Failed
Embracing provocation and playfulness in organizations can unlock radical innovation and tap into valuable opportunities. By capitalizing on taboos, companies can expand their idea spectrum and attain more exciting results. Lateral thinking techniques, such as escape and reversal, encourage creative thinking and effective critical thinking. Humor can also be a useful tool to show us our taboos and provoke innovative thinking. Embracing failure in a positive way through collaborative efforts and humor can help optimize resources and maintain team morale.
