Packaging up Innovation

Menasha Packaging Corporation (MPC) is a 163-year-old family business that has reinvented itself and looks and behaves more like a 21st-century start-up than a 19th-century oldie. The company uses a network culture that enables and fosters innovation, relying on standardization to drive efficiency without bureaucracy. Instead of centralizing functions and capabilities, MPC shares expertise across its heterogeneous businesses to allow each business to use resources more innovatively, effectively, and efficiently. MPC also co-creates with customers by listening to them, quickly creating prototypes, getting feedback, and iterating until the solution is right.