Meaning Making – How the Innovation-Driven Organization Imparts Purpose & Meaning

Innovation goes beyond the development of new products, services, experiences, and business models. It is an act of meaning-making that empowers organizations, both internally and externally, to evaluate their purpose and place in the world. Meaning-making is a fundamentally human and philosophical undertaking seen every time a business articulates its mission or individuals search for new career paths. Innovation-driven organizations understand the need for reinvention and constantly embrace change to shape their future. To transform into an innovation-driven organization, businesses must figure out and openly articulate their purpose and mission, build a culture that embraces constant change, and execute a proper innovation-driven growth strategy that allows them to engage with customers in ways that empower fulfilled lives.