Is the balance in innovation activity about to change?

As digital technology continues to evolve, it will undoubtedly impact our innovation thinking. The question is: Will it dominate and control our thinking or will it enhance and connect ideas in new, exciting ways? This article explores the potential impact of digital technology on innovation systems and the need for these systems to adapt to the changing landscape in order to successfully commercialize new innovation. Connecting with the wider world and receiving vast amounts of data from social media, smart mobility, and other sources will be essential in generating new innovation opportunities. However, this necessitates a transformation in our innovation processes to accommodate these changes. We need to orientate our skills to receive, translate, and diffuse new knowledge in significantly different ways to capitalize on the opportunities presented by digital technology.