Is it necessary to have a dedicated innovation team?

Norbury argues that having a dedicated innovation department promotes the belief that creativity and technology are separate entities, which is not necessarily true. However, the effectiveness of an innovation team relies on how it is constructed and interacts with the rest of the organization. Innovation is everyone's job, but direction and guidance should still be provided. Having an idea management software and accessibility are essential to facilitate company-wide involvement. The right balance of structure is required, and an innovation team can provide mentorship and guidance. Innovation needs ownership in some form, which can be achieved through the appointment of ambassadors.