Innovators: What’s Killing your Creativity?

Being constantly busy might be detrimental to our creativity. The ability to switch between focus and daydreaming is crucial for creativity, but constant busyness takes a significant toll on this ability. Research suggests that the cause of the difficulty in coming up with creative ideas is being constantly busy. Therefore, it is essential to engineer scarcity in communication and activity, so we have time to allow boredom and our minds to wander. Moreover, taking time to have fun or playing games resets the focus and activates the part of the brain that is responsible for creativity. As entrepreneurs, a flexible mindset, open to new ideas and approaches is invaluable, and losing it to check on the latest tweet is an avoidable tragedy.