Innovation Trumped
The surprising result of the US presidential election can offer valuable lessons for innovators. Market research may not always be accurate and precision doesn't equate to accuracy. It's important to assess outcome versus prediction and be open to changing the methodology if it isn't working. Additionally, simple messages, such as Trump's promise to "make America great again," can be effective in resonating with people. Lastly, outsiders often win despite what logic may suggest, as evidenced by Trump's election and other examples in history.
