Creating Strategic Impact – Questions of Business Strategy and Business Survival
Business executives often view business strategy as a luxury and mistakenly believe that it is a layer on top of more pressing concerns. However, strategy is necessary for survival, as it helps an organization address what matters with innovation and insight. Strategy is the foundation that directs a company towards maximizing its success and anticipating potential disasters. If a company is stuck in this mindset, it is important to seek help in creating strategic impact.