Innovation Process - 5 Components of Innovation Preparedness by Woody Bendle
The innovation process is all about finding ways that won't work – this is an inherent part of experimentation, and even if your vision doesn't turn out as expected, it can still be a highly valuable experiment. However, the key to innovation success is being prepared to learn from what didn't work, and use that knowledge to refine your processes and increase your chances for future success. That means dissecting every aspect of your experiments, memorializing and socializing what you've learned and being prepared to start again if needed.